Little Red Bird Gifts

Little Red Bird Gifts was a concept created by my client’s love of all things uplifting. The red bird holds a special place in her heart, in remembrance of her father. The client came to me with the name, logo and product bags already developed, and we needed to figure out what the message was for this store and tie it back to her tagline, Uplifted Gifts. The name Little Red Bird conjures up images of the outdoors for me, things like trees, swings, bicycles, and of course, birds. I asked the client to send me samples of the product lines she would be carrying in the store, so I could be sure the store design and the type of products she would be selling would work harmoniously. The client wanted the store to be casual, fun and most of all an uplifting experience.

This store was basically a white box with huge ceilings and a vast amount of volume. My initial thought when I went in the space was that it reminded me of a racquetball court, only twice as long. I knew we needed to engage the volume of the space by creating something three-dimensional that utilized some of that space and lowered the ceiling down a bit to give the space a more intimate, less cavernous feel.

Since we couldn’t close the ceiling due to budget, I designed a ceiling cloud to suspend over the cash wrap that was anchored by four trees on each corner. Not only did this bring the ceiling down, it allowed me the ability to run an electrical supply down to the cash wrap, without having to dig up the concrete. Having a centralized cash wrap is important to allow visual control over the entire store, especially in situations where staff may be limited. The trees and cloud become the focal point of the store and glow from within with the bird’s nest inspired chandelier in the center and red birds perched on the tree limbs.

Other features of the store include a card rail for greetings cards, a product display suspended with ropes inspired by a swing set, a hand painted mural on the wall painted by a client’s friend, pulling in the bicycle, tree and bird cages, along with several other bird cage and tree branch chandeliers throughout the space. All displays, cabinets, trees, and cash wrap were custom built in the same wood to serve as a backdrop for all the colorful products. We painted the back wall large black and white stripes to tie in with her product bags and brought in black, white and red furniture throughout the space for seating and miscellaneous, moveable display. The in-store messaging ties back to her Uplifted Gifts tagline, with phrases like Uplifted Art, Uplifted Jewelry and Uplifted Stationery.

The entire store is full of uplifting messages of kindness, hope and love. Included in the gallery is a collage of initial, inspiration images I pulled when we began working on her project.